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Product
2 articles.
The white-label report is the product
Clients don't buy your console — they buy the artifact they can send to a board, broker, or auditor. For service providers, the white-label report (and share link) under your brand is the offer.
When to sell Business vs Application (and when Portfolio)
A simple partner playbook: lead with continuous external risk (Business), add web-app/API depth (Application) when the surface calls for it, and use Portfolio when the client is really many entities.